Senna Tower
Senna Tower is an FG development in Balneário Camboriú, and buyers take months to decide. The name draws interest on its own; our job was to turn that interest into sales.
Before the first piece, we decided: no gratuitous superlatives, no speed as a metaphor. The name appears only where the building lives up to it. One layer of media was there so that the whole country would recognise the building; another served the sales conversation.
With apartments at this price, the sales team cannot spend its time on the curious.
The film shows the tower, the sky and the sea, and closes on the building's signature line, Inspiring Journeys.
