The campaign starts from your date and ends with what it sold.
It is usually the first contract a brand signs with us, when it already has a launch scheduled.
Working back from your date
First the brief, the tagline and the key visual are approved. Then the film, the stills, the assets and the landing page, on the schedule your date allows.
What each campaign had to sell
R$ 1.3bn
in sales during Senna Tower's three-month pre-launch, while the tower was still on paper
How do you measure a campaign?
By what it had to sell. The report shows the sales, the leads, the cost of each lead and the return on media spend.