Premium and luxury brands have grown with Folhetim since 2011.

Since then we have made campaigns, identities, media, influencer and press work for LVMH, Fasano, Senna Tower and more than 60 other brands.

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A bottle of Dom Pérignon in a Folhetim campaign

Eight years inside Moët Hennessy

Most agencies that claim to serve the top of the market learnt about luxury from a deck. We learnt inside Moët Hennessy, with Chandon and the demands the LVMH houses make of every piece of work.

We also work for Fasano, Casa Santa Luzia, Frattina and Senna Tower.

Frattina brand book, signed by Gabriela Moreno and Folhetim

You don't have to explain to your agency what a luxury house will accept in a piece of work, or rewrite the brief three times because the tone came out wrong.

Chandon's #BeTheSparkle campaign, by Folhetim

Chandon, #BeTheSparkle.

Services

Render of Senna Tower in Balneário Camboriú, launch campaign by Folhetim

campaigns

For a launch with a fixed date.
Frattina's green packaging, identity by Folhetim

identity and design

Logo, colour, packaging and the brand book.
Empório Fasano gift hamper in a Folhetim campaign

brand presence

Content and social media, on a monthly retainer.
Veuve Clicquot Icons, media campaign by Folhetim

media

Media buying, with or without a campaign of ours.
An artist with a Chandon Jeroboam he painted

influencer marketing

The people who post for the brand, with a contract that says what the brand can do with the content.
The Moët vending machine at Iguatemi, a Folhetim activation

press

Press releases and editor relations, monthly or per event.

What the work returned

R$ 1.3bn

in sales over 3 months of pre-launch

Senna Tower

FG's tower in Balneário Camboriú, sold off-plan.

see the case study
Render of Senna Tower on the Balneário Camboriú seafront

307

influencers

Chandon

Profiles approved by Chandon posted with the same hashtag.

see the case study
Chandon's #BeTheSparkle campaign
all the work

An indispensable partner in our day-to-day work. With the team's clear understanding of the consumer, we have developed efficient strategies for market penetration and for maintaining our brands' awareness.

Head of Digital Business, Moët Hennessy

Brands we have worked for since 2011

Banks and pharmaceutical companies are left off this list.

We help companies sell more to premium and luxury clients, from the brand, through communications, to the experience.

bossa decides what the brand is and what it sells, Folhetim handles the communications, and Persona runs the store, the launch night and what comes after the purchase. Each company signs its own contract. A launch night is the exception: one contract, with Persona, and Folhetim handles the invitation, the media and the coverage.

Questions we hear before the brief

How do you charge?

Campaigns and identity are priced per project, with the price agreed before signing. Brand presence is a monthly retainer, which starts after the initial audit.

Do I need to replace my current agency?

No. Many brands start with a launch campaign or the identity for one product line and keep everything else with the agency they already have. If it makes sense to do more later, we do more.

The campaign includes a launch night. Do I need to hire two companies?

No. The night sits with Persona, a company in our group, under a single contract. The invitation, the media and the coverage are ours, within that contract.

If your brand needs to sound right to luxury clients, talk to us.

We reply within 24 hours, Monday to Friday, through whichever channel you prefer.

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