No call to buy
The pieces showed the collection and the 250 years, and never once asked anyone to buy.
Veuve Clicquot
Veuve Clicquot's 250th-anniversary collection in Brazil, with the media budget moving between channels as the campaign ran
12.3×
return on media
2.2m
people reached
The Icons collection had a fixed window to sell in Brazil, and the budget followed the interest from channel to channel.
Bottle, fridge and ice bucket, in the house's yellow
Each object in the collection got its own eight-second vertical film. The films ran alongside the influencer gifting, the activations in bars, restaurants and retail, and media aimed at a closed audience.
