We design the identity and write the rules that let it survive a change of supplier.
Logo, typography, colour, packaging and signage, with the brand book that says how to use each one.
120
touchpoints Frattina brought into line with the new identity
Frattina at 80
Frattina looked different from one store to the next. We mapped what clients recognise and built the new identity on it, with a brand book we co-signed with Gabriela Moreno.
see the case studyHow the identity becomes a brand book
We run interviews and audit what exists, present two or three directions and roll the chosen one out across everyday materials. The brand book closes the work, with the rules and the files your team will use.
Other identities we have designed
Aromo
For Aromo, we designed the Genuine Brazilian Coffee seal, the boxes for the range and the film for the kit.
Pulso Hotel
Pulso Hotel, in São Paulo, is an Arthur Casas building; we drew the brand and the stationery from his architecture.
CasaCor
We designed CasaCor's first logo. We also made the Guilhotina CasaCor, with Seara Gourmet and Juliana Paes.
Norton Real Estate
Norton develops property in Brazil and the United States with private equity capital. We made the visual system and the website, in Portuguese and English.
Naming, positioning and files
Do you do naming and positioning?
That is work for bossa, our sister consultancy; we come in once the name is decided.
Does the brand keep the source files?
The brand book and the source files stay with the brand, which can hand them to any supplier.