The gavel inside the monogram
The A and the L sit in an oval, crossed by the auctioneer's gavel. The orange is the same on the paper, the poster and the post.
As Leiloeiras
The identity for As Leiloeiras, who auction the Hermès Birkin and the Chanel Double Flap
As Leiloeiras present themselves as Brazil's first luxury auction brand. The identity was designed to convey exclusivity and to build towards the fall of the hammer.
A piece for every auction
The second Hermès auction had its own poster, with the orange Birkin at the centre. The Chanel Double Flap was the highlight of the auction that followed.
