Interviews before any drawing
We interviewed clients, the founders and the team to separate what people recognised from what was only still there out of habit. What was recognised stayed, and nothing came in because it was fashionable.
Frattina
Frattina turned 80 while losing young clients to Tiffany and Van Cleef & Arpels.
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touchpoints standardised
Eight decades of visual decisions, taken by different people, had left a brand that changed from one store to the next.
The brand book, signed with Gabriela Moreno
It sets a rule for every touchpoint in the store. The same work also gave rise to Su Misura, the made-to-measure line Frattina launched later.
The 80 years, told by people São Paulo knows
For the 80th anniversary, we asked well-known São Paulo figures to talk about the city and about jewellery. In the film, Victoria Ceridono says that jewellery, for her, is for every day.
The city drawn by Jackie Hatys
Jackie Hatys drew São Paulo landmarks such as the Theatro Municipal. The illustrations were sent to a list of Frattina's clients, to influencers and to the press.
