#toastwithmoet
The hashtag was on the machine itself and on the wall of bottles beside it.
Moët & Chandon
A coin bearing the Moët crown, delivered to the door, and a chilled bottle at Iguatemi
R$ 10m
in earned media (equivalent editorial space)
under R$ 400,000
invested
The coin arrived at the door, bearing the Moët crown, and was worth a chilled mini bottle of Moët from the machine at Iguatemi.
We designed the activation with the press in mind: Brazil's first champagne vending machine, in the middle of Iguatemi.
