A side wall on Rua dos Pinheiros
The artwork is by Felipe Morozini and Rita Weiner, painted on the side wall of a building on Rua dos Pinheiros, in São Paulo, as a gift to the city.
Chandon
Chandon's #BeTheSparkle
307
influencers
16.3m
people reached
It was the end of the lockdown year, and there could be no parties. #BeTheSparkle proposed a toast to life, and every profile Chandon approved posted with the same sparkler in hand and the same hashtag.
We wrote the concept and chose the profiles, which together drew 2.1 million engagements.
